Everyone must be aware that Facebook offered Snapchat a $3 billion to buy the company. But unlike Whatsapp, they rejected it. Now this was a foolish idea where Snapchat seemed to be too overconfident. It’s quite certain that it can be replicated easily. And more so over by Facebook who has such a huge user base of 1.1billion users to be precise. Rather, Facebook is already out with plans to make a lookalike called Slingshot. Now this describes the fault that Snapchat made because their product can be replicated easily as well as advertised well in front of Facebook’s huge number of users.
Now coming to the copyright part, the concept of copyrights is that you cannot copy the code or designs. Except for code and designs, you cannot copy the exact idea. Again repeating the words ‘exact idea’. But yes you can copy the ‘general idea’ and make your own product and sell it. Just like Facebook did it to Orkut leaving them helpless. Furthermore, if they make this Slingshot, it won’t be a usual one like Snapchat. They will bring it out with some creative advantages making it irresistible for the users. Thus, Snapchat’s decision was definitely a mistake.
However, let’s assume that the opposite happens. Suppose Facebook’s Slingshot doesn’t prove to be up to the mark and Snapchat retains it user base, it would be a huge loss for the company since it is investing a lot in the project. Secondly, it would be a huge insult to Facebook because the confidence they are showing now would be shattered to ground zero. Thereafter, it would be a proof that legal loopholes in these copyright acts cannot be used to the advantage of your rivals.
As per reports by ‘Financial Times’ this Sunday, the new app Slingshot might be launched by the end of the month. The cited the source as people working with the project. Anyways, Facebook said that it may do away with the project anytime.
Anyways, it is obvious that Slingshot is a direct competition to Snapchat.