Basic Guide For E-Commerce SEO

Search Engine Optimisation is a must do activity for every website because It ensures your site’s ranking in SERPs . It is the way through which you can get top positions in Search Engines like Google, Bing, yahoo etc.

I am just a bud in SEO field and I have worked with so many kinds of sites such as news site, blogs, service providing sites and I found all these are not too tough to optimize but when it comes to ecommerce site then I must say its really very challenging.

Optimizing e-commerce websites is very different from the usual sites like blogs, forums etc. It can be a tedious task to optimize an online store with thousands of products.

Reasons why its so difficult and challenging ?

1. The primary goal of an online store is to make more sales. One store can have thousands of products, means thousands of pages which means you need to optimize each and every product page separately with perfect landing in SERPS which might be a cumbersome task.

If you don’t have a strategy planned out, talking with the best ecommerce companies, that will help you in optimizing your website, is always an option.

2. If you have a blog or a news site then there are possibilities that other bloggers or site owners add your link in their articles as a resource for their readers.

3. In this way you get natural links without any effort and also it boosts your site’s ranking for sure but in the case of online stores, No one wants to link out to your product for free. Either they take Money to link out to your product or link out if you are offering affiliate commissions for them.

4. Putting content on online store sites has limitation because you can write content only for promoting those products, in short you can write description or specification for the product, cannot write longer articles as you can do for your blog and other sites. So with lesser content its tough to get higher ranks in SERPS.

These were the reasons why its too challenging to do SEO for Ecommerce site But There is nothing impossible So Here are few tips from my side which you should apply while optimising your Online Store:-

1. Optimize each and every page separately in such a way that your site get perfect landing in Search Engines.

What is perfect landing and why is it so necessary?

Suppose you are having an online store on which you sale Cell phones, you must be having a Home page, a product page and category page etc. You cannot put any keywords on any page as people do with normal websites.

“Mobile phone for sale” or “Affordable Cell phones” keywords can be used in the Title or Meta description of home page but you must not use “Buy Nokia 6300” on home page.


You must use this keyword on the Product page(page for Nokia 6300) so that when a user perform this query(Buy Nokia 6300) then he would get the product page directly in the Search result not the home page.

For example, I have performed the query Buy Nokia 6300 and I got this amazon page which is going directly to the sales page of This phone. This is very good thing. If it goes to the Home page of amazon then It will not called a good Landing. So You might be knowing now that Perfect landing makes more sales for you.

2. Never use content from the manufacturer because that content might be using by others. Create your own content for description part, So that there will not be any duplicate content issue.

3. Don’t forget Internal link building, It plays an important role while optimizing an online store. Few points to remember:-

(i). Include a related product option on each product pages, It can be very useful in improving the rankings in SEs. Also Don’t forget to use proper anchor text for those related products.

(ii). Include “Write a review about the product” on each and every product  page which should be linked to a separate page where all the reviews would get saved.  Users can write their views about the product which can boost rankings in SEs because those reviews will also be the text. This page will work as an information page about the product. But remember the reviews written by users must be moderated before going live because few black hat guys are there who can write non-sense things about the product just to ruin your brand.

(iii). Homepage must be updated regularly with the newly included products or the products which are trending. This is one of the great ways to make use of home page for boosting Sales.

(iv). Make use of your sidebar and highlight your top selling products there with link to their sales page.

 4. As internal link building is important Inbound links are also Important. You need to build links for each products separately so that they can rank higher in SERPs.  Just Don’t restrict to build links for home page only. You must take every page separately and build links for them. For link building you should go for Guest Blogging, Social bookmarking and other off page optimization techniques.

5.  One of the most important aspects for an Ecommerce site is to do Competitor’s analysis and reverse engineer their links.  You must do a thorough competitor analysis and find out where they are advertising? where they are building links? What keywords they are promoting? And what other strategies they are opting to make more sales.

Now work on getting links from the nice sources where your competitors are getting links and also see what keywords they are promoting which are also beneficial for you, then you should also start promoting your site with those keywords to stand in the competition.

6.  If you haven’t implemented a blog section( as  blog.yoursite.com) then go for it and update it regularly with the new product updates.


Why Blog Section?
 

Because blog posts have greater chances to get good rankings in Search Engines and also through the blog you can keep updating the users with latest happening  and product updates on the store.
You may also put product page link in the blog post to redirect users to the sales page.

7. I Just missed it in the start So Here I want to remind that you must have user friendly urls on your site.

8. While adding products you must be adding Images for the same, At the time of uploading images don’t forget to give alt text for them. You may use a targeted keyword for that product or product name itself in the alt tag.

These are few tips for ecommerce site’s SEO. I want you to share your tips So that I can learn more about it from you guys. Your ideas and suggestions are always welcome at TechTricksWorld.Com


Shortlink: http://bit.ly/2btYMep

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Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you unique, well researched and original information from the field of technology, SEO, social media, and blogging.

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  • SEO is really hard nowadays. Can you say me about outbound links ? what does it mean ? and what are its importance ?

    • Hi Sandip, I mistakenly wrote outbound link in the post. that should be inbound link(backlinks) there. I have corrected the mistake.

      By the way outbound links are also important. Outbound links means Linking out to others site. I mean you can give credit to those site from where you gather information for your blog post.

  • really i agree with sandip now its very difficult to go in depth of SEO ,initially i was of the mind that earning through a blog is very easy i just need to write article but trust me its not everyone cup of tea

  • SEO Is not an easy as we think. It should be accurate to get Better rank in SERP. I have never work on any e-commerce site but you have cleared the idea about it. It seems that doing seo for e-commerce site is not an easy job.
    BTW Thanks Atish for sharing this article.
    Thanks.
    Cheers.

  • @ Atish . I mean to say is there any benifit in using ourbound links in my blog? Will it improve my rank in SERP

    • Simple, if you link out to other’s blog posts then other will also link to you. These type of links are natural links and Google give great value to natural links.

  • Hi Atish,

    Sanjib here. I completely agree with you on the fact that SEO of a website hosted for E-Commerce is a difficult task. Reasons can be many. In the process, keeping everything clean and straight, there is every possibility of one losing out on valuable customers because maintaining the content and uniformity is taxing. This art can be mastered only with experience.

    Thanks a lot for the post.

    Sanjib

  • I really wonder if there is a more simple way to manage the ranks of your pages. The one we are aiming to improve everyday is PageRank which is the rank of every single page on Google. But what if there is a way to improve your SiteRank, which is the rank of each website on Google? I would really love to know more about that!

    • Hi John,
      Thanks for your comment. The process will be the same for improving a siterank(means Home page rank). If you just concern with improving homepage’s PR then build good links for Homepage only. Do more promotion for homepage.

      If you mean the rankings in SERPS then again same thing applies, Produce greater content if you have content based site. But If you want better rank for ecommerce site then I think I have said almost every basic tips in the post.

      Thanks
      Atish

  • Hi, Thanks for solving my problem. Since 1 month I am searching for E-Commerce SEO but not found any good result. My friend tell me about your blog techtricksworld. On your blog I get Basic Guide For E-Commerce SEO.
    This solves my problem. Thanks again…….

  • I would just like to add a few pointers, always ensure to have both do follow and no follow links.

    Ensure that there is a variations in the anchor text to appear that the links are natural.

    • Thanks Chris for your add up. yes anchor text variation is good to make the links look natural and ofcourse we should have a ratio of dofollow and nofollow links. thanks

  • Indeed a great post. I think SEO is easy as far as you just have to build links but if you are given a target to get rank for site with specific keywords then It becomes tougher and specially in case of Online stores, Its too difficult to make it happen. But as you said nothing is impossible. We can do it if we opt better strategy.

    Thanks Again For this awesome guide.

  •  SEO competitive analysis today is a bit different than you might have pulled together
    just a few short years ago.

  • Hey Atish,

    You’ve got a very detailed information right there. I’m very new to SEO but you’re like teaching me the ways of a PRO. Thanks a lot for the great tips.

    -Steven

  • Hello,
    Relay nice post thank you for share information. I’ve been always passion of SEO and i found many difficult with the e-commerce sites .
    but with patience and hardly work we can get result so i want to say that SEO it’s not easy job but for me it’s the important to do in my life

  • I could not image doing the SEO work for an E commerce site that is 1000 pages. That must take up so much time! I agree with you Atish on the perfect landing. Effective page design is crucial!

  • Great article and good tips, I think you hit the nail on the head in including a blog section on your site to generate search engine traffic, as well providing more content for your customers to keep them on your page or coming back.

  • Most ecommerce landing pages are really low on content, meaning, it doesn’t have enough text to prove that it’s an authoritative site. Compare most ecomm sites with sites like Zappos and Bodybuilding .com, and you’ll see a huge difference. These are sites that don’t have the backlink portfolio as most big ecomm sites, but rank incredibly well for their relevence.

  • Have done all the kick-ass link building including competitor check…except for one…blogging. we haven’t published our blog yet and this is what’s dragging us down..anyway, this is some heads up.

  • Good Post Atish, I am also working on a e- commerce website. Really it is very difficult to optimize it. I don’t know how to get traffic for this site and also how can I get the targeted visitors?

  • Hi,

    E-Commerce has become an alternative for many entrepreneurs cross the world, who wish to carry out their businesses online. SEO is mandatory for any website to stay on top. A guide for E-Commerce SEO is logical and will be appreciated by many out there.

    Thanks for this post,

    Sanjib Saha

  • You are right. E-commerce website need unique type of SEO to be followed. I tried once for an Oz and I was working for 1-2 months but not coming up on the SERP..later I changed the way and got it on #3. Thanks for the detailed explanation.

  • E-commerce alone is a complicated venture. E-commerce with SEO can really be challenging to many if not most online entrepreneurs, especially when it comes to updating your products, blog, home page etc… I say you’d really should be passionate and knowledgeable (technically and commercially) about what you do to keep you moving forward.

  • Hi Atish,

    Good advice to people starting out. From what I have seen it is very important to be quite disciplined in your approach. Have a checklist of things that you need to do including getting a good detailed description for each product and having those links within your products that point to other products that you offer. It can seem a bit daunting initially however over time it should start to pay off.

  • SEO is a difficult and ever-changing subject. I know I’ve definitely had my fair share of issues with it in my time with it, but that’s the nature of the business. With your advice however, one should have almost no problem in achieving SEO success.

  • While I already knew most things mentioned here I was not aware that external links to internal pages was so important, do you think that getting a few people to stumble, tweet, and facebook share a lot of different product pages would help alot?

  • Blogging is very risky business now days, because of google panda, penguine. To avoid risk in blogging we should depend on SEO. E-commerce is one of the good way to get standard earnings. Your tips was very useful for every beginner who planning to leave blogging and start e-commerce journey.
    Nice tips 🙂

  • I agree with sandip now a day its a very difficult task to Rank higher in google search.Very well explained abolt E commerce SEO. Thanks for sharing your views.

  • I understand that ‘Internal Link Building’ is so important as ‘creating backlinks’. But, how many internal links in each post needs to be clarified. Thanks in advance.

    • You can create as many links you want but do it on relevant anchors. Of course too many links will not look good.. but In 600 words post 5-6 internal links can be added.

  • Hie Atish Bro,
    Nyc to know more about SEO but every time it seems more difficult to know about SEO! I know SEO is very Imp for our site and for online business too but as Google updating their algos like panda, penguine this really confusing me a lot and the more i want to learn about SEO the more i get Confused 🙁
    Well Thanks for this INFO will read it again n again to understand this more!
    Sugandha!

  • This is an extremely complicated subject, Atish – I think it must be very difficult for small e-commerce websites to make an impression in the face of such still competition from the big guys, especially as SEO gets more and more challenging as Google’s algorithms get ever more sophisticated.

    I have some online friends who may be interested in this post, so I’ll be sure to share it with them,

    Many thanks,

    Sue

  • I agree with Amit that SEO is not as easy as it seem. It requires a lot of hard work and research because if you do it wrong, your work might end up a total failure.