Digital Signage Technology has to be one of the most pertinent advertising streams to popularize your product, spread a message, and display any commercial relevant material. Rather than using your traditional and physical hoardings, Digital Signage uses interactive hoardings. This develops a consumer’s intrigue and since it’s all-flashy and colorful and you can optimize or make it interactive, it catches the attention span of more people.
Digital Signage is used in most public offices, museums, commercial gatherings, investor summits, etc to catch the intrigue of people. Digital screens have logos, moving images, and customized fonts as opposed to the still fonts we see in solid hoardings, which makes them more appealing. To manipulate and run the screens you have different types of Digital Signage Software in place that assist execution and branding of your product through screens.
What Are the Advantages of Using Digital Signage Technology?
Many businesses when they advertise prior to the digital revolution wanted to convey a message. Throughout history, advertisement has existed as a sole industry and it could take many forms. It can advertise a King for political reasons and sometimes even pitch a product in the market.
The history of advertisements starts with the NewsPaper. You could have seen the Paper was in vogue at that time as advertising built business prospects. Then in mid 20th century came broadcast media like Radio and TV. Advertising became more prominent through visual interaction to persuade people. That does not mean paper and hoardings disappeared they were there but had very little impact on the mind.
In my point of view, ads have a far better chance of gaining more mileage on the Digital Signage Technology as it provides an open field for refined messaging, updates, themes, interactive objects on its surface, etc. If you ever want to build a product and run ads prefer Digital Signage over traditional and outdated physical hoardings.
Now comes Digital Signage Technology which has in a way provided a new dimension to advertising effectively through voice, and media in a very convenient space in outer places. Some of its breakneck advantages are its ability to maintain continuity in influence. To know about this, let’s discuss some of the pointers:
Ads, Messages become more appealing
Digital Signage Technology is also an interactive digital technology. It combines the features of both TV and physical hoarding. A hoarding made with the intention of building its relevance through being in sight as always, but also the fun aspects of any product, a device with eye-catching visuals is always a sight to see. From Chengdu, China there is an entire video of digital signage that has gone viral and has been quite popular. We see a lion jumping towards you with 3D real-time effects and it seems like auditory appeasement.
Ability to restructure imagery
We both have to understand How Digital Signage plays a critical role in attracting an audience, but there is also a messaging refinement that requires time to time. Objectives and services of any product do not depreciate so quickly. But its services can. Digital signage sources provide that sense of image and theme reconstruction as the message will be out and executed through Digital Signage visual editing software.
One time investment
Another lucrative benefit that you can achieve is being able to save money. A physical hoarding can get worse due to a multitude of reasons, it depends upon the weather, rusting, or any natural calamity. That is true with Digital Hoardings too, but so much of the weight and work scientifically has gone to the sector of Digital Signage that products have become resistant to very intense forms of wear and tear.
Advantages and Disadvantages of Digital Signage
|Flexibility in adjusting the visual effects of LED placed on the Signage||The initial costs put up will be high comparatively, in a shorter time span it’s very costly, but it covers the cost in long term.|
|Advertisements through other electronic and digital mediums are bound by time, not like the signage where you have complete control over the advertisement.||Requires assistance from skilled personnel to handle software expertise. That’s why some outsource the source interface work to cloud-based services such as SAAS.|
|More specifically as a physical advertising agent, it does a great job of being centered on a very focused form of advertising.||Prone to hardware damage and malfunction if installed outside.|
|It improves appeal and audience eye-catching factor because of the bright luster and shines.||If not outsourced, the product requires a 24 x 7 running high-end system and non lagging PC that will work as a backbone of the signage.|
|Potent on shifting to any other product’s advertisement of the same company.||Bad in terms of reach, if you are located in a small part of a town. It means the views won’t convert to sales.|
Various Components of Digital Signage
Components of Digital Signage are requirements and arrangements that are needed to run your campaign. This list includes.
|Digital Signage Component||Its importance|
|Hardware||Hardware refers to the destination object which is the source of the ads and messaging. Different types of hardware exist such as Wall signs, Pylon signs (pole signs)|
|Software||Software will help you with the establishment of the contents of your ad/message. This includes software specifically designed to make Digital Signage ads. Such as Yodneck|
|Connectivity||Connectivity means from where the screen will be displayed where shall be the connected source that transfers the displayed material. It can be cable, wifi, or a shared computer connection, nowadays cloud computing helps in the process.|
|Installation||This is finding yourself a safe space to install the product. The site needs to protect your hoarding but also needs to be visually accessible.|
|Content||This refers to the entire displayed file, which will be visually appealing.|
|Procurement||This is the process of getting the displayed file beforehand for review.|
What kind of Digital Signage Exists?
Digital Signage can also be sourced through many hardware. Some pertinent hardware sources include these:
- Wall signs
- Pylon signs (pole signs)
- Sidewalk signs
- Roll-up banners
- Informational signage
- Window and floor graphics
- Vehicle graphics.
Digital Signage Software
The product that manages the display and what goes in for display is managed by software making it an equally important entity to advertise products and services much as the actual Digital Signage. Here this software plays a fundamental rather pertinent role in making these videos through interactive fonts, audio, images, and clips. But it also helps it in connection with a TV source, PC, or laptop. Many of these software are more like services that use Cloud-based Technology in displaying the media file on a Digital sign.
Which digital signage software is the best?
You have many actually including Yodeck, Novisign, Telemetry TV, ScreenCloud, Optisign etc. The best will depend upon your needs. If you are a big brand you will require something such as Telemetry. If you are just starting out you can design for free in Social Screen.
Is digital signage a TV?
No, it is not actually, it is a digital board with LCD or LED screen covering meant to display as an ad board hoarding. Apart from ads, it can contain announcements and theme-based messaging, etc.
What are the disadvantages of digital signage?
There is no such profound disadvantage of any digital Signage. It can be a non-profiting move if you buy one just for the short term.
Digital signage is growing so much as a technological tool facilitated by this signage software it has revolutionized banners and hoardings. It has combined the thrill of any brand through high-quality data-driven visuals, with a special understanding of media. In this write-up, I have jotted down most of the current trends in Digital Signage.