Digital marketing strategy is an essential part of a company’s marketing repertoire to take advantage of growing opportunities. A good digital strategy can provide a solid foundation for growing your business quickly.
So, are you prepared to ride on the digital wave and do some good business?
In the following guide, we are going to reveal some of the best known digital marketing secrets that can help you make a strong impact in the market.
Setup a Mobile-friendly experience
It’s no secret that most shoppers prefer using smartphones over their desktops. Smartphones are convenient and offer a personalized shopping experience to individuals. Hence, your focus should be on expanding your brand by delivering a robust mobile experience to your shoppers.
Promote special offers specifically targeted at mobile users. Google has recently released its search algorithms that show mobile-friendly sites ranking above all other sites. Soon after the update, some top sites like Hulu.com, Techcrunch.com Pinterest, etc. decided to go single page architect. And this shows the power of this update.
Stay ahead of your competitors by delivering your consumers with a smooth payment process and ensure all payment gateways are encrypted to provide optimum security even when it is used on smartphones.
While many companies choose to disband their online websites in favor of mobile-friendly ones, this can be a great opportunity to stay ahead of your competition by continuing to support your websites. Some customers are keen on enjoying a desktop experience over browsing products on a small mobile screen.
This is especially true with senior individuals who may not be adept handling a smartphone as opposed to using a computer. As an entrepreneur, it’s in your best interests to support as many existing technologies as you possibly can to keep your brand image growing.
A user-friendly website should be responsive and mobile friendly both. You can’t compromise either of these two. Do a lot of tests before you make your property live.
Social media marketing is a critical component of any digital marketing campaign. Chances are your competitors are already branding their product via SMM, but there are ways you can optimize your social media marketing and promote your brand better.
Ensure you market your brand in every format like – Prdomoting pictures of your product via Instagram, creating product videos on YouTube, writing articles on Facebook. You can opt for paid social media marketing techniques if you got a budget.
Many brands seem to miss the formula of not being consistent on social media; this is where you can capitalize and ensure you post regular high quality as well as engaging content.
A pay-per-click model works for businesses looking to create some buzz in the cybersphere. By paying a small fee, you get advertisement space on several websites and are charged an amount only when web users click on the ad. At first, a PPC model might seem like an expensive form of digital marketing. Once the traffic to your site increases, it’s a small price to pay for expanding your business.
Search engines like Google and Bing are popular choices for hosting PPC adverts. To create digital ads, you could hire a digital marketing expert who has a lot of experience and comes from a marketing or management degree.
Google leads in PPC model. Go for Google Adwords if you wish to target large demographics. Your hired digital marketing expert might be well known with this and able to create account and ads.
Gone are the days when PayPal used to be the sole payment method. Customers expect a variety of payment options today. To facilitate a smooth shopping experience, you need to go out of your way and provide your customers with their preferred digital payment portals.
Recommended Reading: Paypal Limitation: How I Got the Limitation lifted from My Paypal Account
Popular payment methods include Paypal, Google Wallet, MoneyBookers, Paymate, Payza, Payoneer, etc.
This also promotes a massive brand image in the market. Also, your competitors will be forced to step up their game or be left behind. It’s a good idea to provide your customers with a tutorial blog to explain the different payment methods and how to proceed with the payment transaction. Mention your refund policy as well.
Keeping your digital marketing strategies clean is a good way to ensure your consumers stick with your brand. Avoid sending popup alerts via mobile phones regarding a grand sale on their favorite products; this can spiral out of control and cause your consumers to uninstall your app and cease using your products for good.
You are likely to damage your brand image if enough people rate your brand negatively on mobile apps such as Google Play Store and Apple Store.
It’s also a good idea to keep your website ad-free and only show sales on the landing page. Spamming your customer with constant ads is a sure way to tick them off and ensuring they never visit your site again. Just don’t frustrate your potential customers.
To stay ahead in the race and to promote your brand better than your competitors, it’s highly critical to follow and stay updated with the latest digital trends. Original content is the need of the hour if you want your customers to take you seriously.
Maintain a business blog and regulate promotional content related to your upcoming products. This can create a buzz before the actual product launch to ensure a successful opening on release day.
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