Because web and graphic design is complicated, many designers will make mistakes along the way. Your business has a part of the responsibility in safeguarding your project from these common errors to ensure a successful launch. But, if you don’t know what to look out for, how can you diagnose the problem and stop it?
To make your business properly prepared for these pitfalls, you must know which mistakes are common. By knowing this, you can more efficiently discontinue the mistakes or hire a better designer aware of them.
If you notice any of the mistakes below, act promptly on them.
Web Design Pitfalls
Many ill-informed web designers will lack essential elements that every website needs to be successful.
Setting Unrealistic Goals
Beware of designers who only say “yes”. It may seem great at first, but in the end all you will be left with is disappointment. If you’re working with a designer and ask for a diverse and complicated website, chances are they’re taking on more than they can handle. But, to not lose you as a customer they will agree to take on the project. You will soon realize that the designer isn’t equipped to conduct the project scope, therefore wasting your time and money.
Quality content is the partner of a website design. It makes no sense to have a great website design that is supplemented with grammar and spelling errors, poor word choice, and bad sentence structure.
Flash used to be a very popular structure on websites to add animations and interactivity with its viewers. During the last few years, flash is being frowned upon due to the intense disadvantages it provides.
Flash increases loading times which will draw customers away before they have the chance to even view your services. Increased loading times also is bad in the eyes of Google, and will decrease your page ranking.
Graphic Design Pitfalls
Similar to web design, there are graphic designers out there that disadvantage your project by following common mistakes.
These days, minimalistic design is becoming popular because it delivers results. Overloading on a design can confuse and displease potential customers.
It is essential to make all graphic design work easy to read, understand, and skim while still maintaining a unique value.
Working without a Brief
A design brief is a constructed plan that organizes the needs, values, and target audience of graphic design work. Without a brief or some questionnaire of some sort, a designer will not truly understand your core needs or wants, and it will reflect poorly in the work.
Believe it or not, there are plenty of designers out there that pass off plagiarism as “inspiration”. It is your job to ensure the designs aren’t stolen ideas from another designer, or has the license to be used commercially.
You, your business, and your customers will all be able to tell when a stock image is used in your design, and it will reflect badly on you. A stock image is a cheap and common graphic that in no way represents your quality.