In 2017, over $101 billion was spent globally on mobile ads. This huge figure was more than five times the amount spent on the same mobile ads five years earlier. With billions of mobile devices in the world, this figure is expected to keep increasing in the coming years. What does this imply? The mobile device industry is already ripe to be explored for marketing purpose.
Sadly, only a handful of mobile app developers are getting the right financial reward for their efforts. Why? The result of a study conducted by Gartner revealed that “less than 0.01 percent of consumer mobile apps will be considered a financial success by their creators at the end of 2018.” How can you break this jinx and successfully monetize your app and get the right financial reward for your efforts? With app advertising, you can achieve the goal of mobile advertising for your business.
App advertising is a marketing strategy that can be used by business owners to promote their products through a wide range of marketing techniques. Some of the marketing techniques that can be used for the advertisement include enabling in-app advertising, in-app ads, and other related techniques.
There a couple of ways that you can advertise in your app. However, choosing the right channel for advertising your mobile app may be a bit challenging, especially if you have zero knowledge of how to go about it.
According to some studies, the number of mobile users surpassed desktop users by some 200,000 between 2014 and 2015. Thus, customers are constantly demanding that mobile apps should be integrated into marketing to give them a touchpoint between their favourite brands and them. According to the report, 90% of the total time spent on mobile devices is exclusively for app use. Thus, an entrepreneur may consider creating an app purposely for promoting his products or services.
Source: Social Media Today
The app should be downloadable from Google Play Store and other platforms for the business’ customers to download on their mobile devices for easy access to the company’s website and services without much challenge.
Some notable brands that have leveraged the power of app marketing to boost their businesses include Google, Facebook, Twitter, and the likes. The availability of apps for these brands makes it easier for their billions of users to gain easy access to them. Thus, they can always be in touch with new inventions or innovations in the brands without delay.
Developing an app for your brand is just the beginning. More should be done before the app becomes a household name and thus project your brand’s reputation beyond your expectation and put your brand in its rightful place on the global mark.
Some useful tips you can use for that purpose include:
- Know your audience
You are not developing your business app for the sake of creating one as a status booster. No. your app should be created primarily as a promotional tool for your business. Hence, it is imperative that you know your target audience before creating the business app. This knowledge can assist you to make the right app for the audience.
If you don’t have an idea of your intended audience, there are some tools you can use to conduct a test or series of tests that will give you an idea of your audience. When you are through with the tests, analyze your result and make the appropriate app based on the result.
- Take advantage of key performance indicators
It is equally good that you track your progress after putting the right efforts into marketing your business app. Your conversion rate is one of the most important metrics you should pay constant attention to.
It is important to understand the impact of your marketing efforts on the app. Are your efforts contributing positively to the app or hurting it? What about the networks you use? Are they cost effective or not?
If you are running Facebook Ads, what’s the response? Take a look at those who have downloaded the app. Are they still opening the app or have they abandoned it? A thorough understanding of all these metrics will assist you to understand the next step to take towards ensuring the success of your app.
If your efforts are not producing the right result, go ahead and tweak it a bit here and there. Your developer should understand how to go about that, especially, if you provide the result of your efforts so far.
- Partner with a marketing expert
Despite the wealth of expertise and knowledge that your marketing or advertising company may have, mobile marketing is a different ball game that requires a new set of technology and expertise.
One of the challenges that your marketing department may face include how to optimize their marketing efforts to achieve the desired goals, targeting media buying, app usage analytics and more. To overcome these challenges without much fuss, partner your marketing department with a marketing expert. The marketing expert will use his or her expertise to get over the challenges. Although this may take a huge chunk of your budget, the result of the partnership will boost your business.
An outstanding marketing expert that has used its expertise to assist brands with app marketing is MoPub. The platform will help you to maximize your revenue by allowing ads in your app. Advertisers can also join, and create their ads in the dashbard to advertise their apps or services.
With years of experience and the right connection to take your app marketing to another level, you have all that you need to drive your business to success through your business app.
Another company you can check out is AdMob. The company also has its effective marketing system for app marketing as well.
The proliferation of mobile devices in the world is a good opportunity to boost your brand’s reach and increase patronage with a well-designed app to promote your business. With the right marketing tools and resources, you can launch result-oriented app marketing with a huge impact on your business by taking full advantage of mobile advertising for your business.
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