In order to make it in business, there’s no doubt you need to have your own website. Your website will be the first professional front that any potential clients or customers will evaluate you on. It’s a vital item in your marketing strategy, without which you can never reach the full potential of your marketing efforts. There are many benefits that a website will give your business, but you know that by now.
Now, the pressing question is whether or not to hire someone to manage your website. Thanks to technology, creating a website without any technical background is now easier than ever. But is that enough?
Here’s why you should consider hiring a website manager to take care of your website:
You’re a business owner and with that comes a lot of responsibility. You have a full business to take care of and taking on technical tasks will inevitably waste precious time that you would otherwise use to grow and develop your business. Instead of developing and managing the website yourself, hiring a web manager will take this burden off your shoulders, allowing you to focus on what you really need to be doing.
When everyone can focus on their specific role they make sure the quality produced is up to par. You get to focus on your work, and there’s no one better suited for the job than you. The same goes for managing the website. There are many technicalities that go into operating and managing a website and you may not have this expertise. We’re sure you can gain it by studying it, but that’s just more time wasted for you.
By getting a web manager, you’re hiring the best talent and skill to carry on what they’re specialized in. No time will be wasted in learning the basics, they’ll execute their expertise right away.
The first difference you’ll witness as soon as you hire a web manager is the amount of knowledge they’ll bring to the table. Managing a website is never confined to its technical and marketing operations; it impacts your business as a whole. With the help of their invaluable insight, you’ll get a clearer image of your niche statistics and analytics. This allows you to understand your competition and their practices better, you’ll get closer to your current customer segment, and you’ll be exposed to a whole world of opportunities waiting for you to delve into. An experienced web manager will help you develop your business as a whole.
Using web builders is certainly a very practical way to create websites for non-technical users, but it comes with its own drawbacks. For starters, building a credible website takes much more than just dragging and dropping items to create the design. There’s a lot of work that goes into the backend of the website. One of the most critical of which is securing your website from online threats. But as we said, this is technical work and it’s best left to the experts.
Your website plays a central role in your overall marketing strategy. Today, implementing one part of a marketing campaign and leaving the rest isn’t as effective as combining all the tools together. The more comprehensive your marketing strategies, the more they impact each other positively.
Once you hire a web manager, they’ll work hand-in-hand with other members of your marketing department to optimize every part of it.
Aside from creating a wholesome strategy together, the contributions of your web manager will be mostly covered in the following two strategies:
The expertise of a web manager is comprehensive; covering every aspect your website should operate on. One of the main reasons behind the importance of having a website is the ability to use it to increase your organic traffic which, in turn, increases your sales. This is done by implementing Search Engine Optimization (SEO) strategies to optimize your website ranking in search engine results.
An experienced web manager will not only cover SEO basics but will be well-versed in all of the effective SEO strategies. For instance, they’ll be able to use expired or dropped domains to improve your ranking, credibility, and domain authority in no time. Meanwhile, for non-professionals, it would usually take months of hard work to achieve the same results.
In optimizing for the search engines, the web manager will adopt the latest changes in the algorithms to optimize on-site and off-site SEO. The result of their work can be seen in improved website ranking on the search engine result pages, enhanced user experience, and increased credibility and trustworthiness.
- Content Management
They’ll also contribute greatly to the content creation and management strategies of the whole marketing department. After all, they’re the ones with the best expertise about your niche and the most popular keywords used in searches as that is a critical role in the SEO phase. They’ll use their insights to improve the performance of your marketing team as a whole.
One of the most critical roles of a web manager is to ensure the website is up to date. Even if you’ve built your website using free website builders, those builders come up with regular updates every once in a while. The process of updating the websites becomes more difficult in technically-advanced websites.
Aside from installing regular updates to your website, the web manager will maintain your website on many levels. They’ll keep ensuring that its security is upgraded to the latest standards, they’ll resolve any issues quickly and smoothly, and they’ll constantly upgrade the features on your website – switching them with other ones or adding new ones for the best user experience. They will also ensure that the website is user-friendly of the variety of platforms now used to access websites.
While many of us think the hardest part of having a website is creating it, that’s not the case. A website is a tool that you use to develop your business; it’s not the goal. And this is exactly why you’ll benefit greatly from hiring a web manager; they’ll help you use this tool to its maximum efficiency.