Guest blogging is becoming the most used link building strategy for most of the online companies/webmasters. Bloggers, who are having high page rank blogs, get tons of guest posting offers and most of them are of cheap and low quality.
There are very few guest bloggers who actually does this stuff like real blogging otherwise most of them come to provide a low quality article just to get 1-2 dofollow backlinks. Many bloggers happily accept all of them and here they do a blunder mistake. Even I did the same mistake in the past but now I am very choosy in accepting them.
If you want your blog not to be harmed by Google’s algos then you must take care of your blog in a fine manner. Especially be careful and choosy while selecting the guest posts. Don’t think that accepting guest posts always give profits only, NO! It can harm you at times if you are not careful. If you will select low quality content with off niche links then it might harm your blog badly.
Few Points you must check out before accepting guest posts on your blog:-
Check if the posts are relevant to your blog and useful to your reader?
The very first thing you need to check out in the guest posts is to check whether they are relevant to your blog’s topic, whether they are useful to your readers.
Why do you need to check every time you get a guest post?
Because there are hell lot of guest bloggers or I should call them the cheap Link builders, who don’t care of your blog, they just care to get 1-2 dofollow link which you will offer happily if they provide a post to you. But did you ever think that the post they offer deserves approval and in exchange they deserves a link back?
If you don’t then do start checking out these things because cheap guest posts can kill your blog slowly.
Check if the post/article is exclusive Piece for your blog?
This is one more critical thing to check out because the so called link builders who disguise themselves as guest blogger, posts a guest blog on your blog and later after 2-3 days post the same article in article directories. I have seen many cases of this kind so do check whether the post is exclusively written for your blog only.
Yes! its tough to find out what will he be doing with that article after posting on your blog as guest post so to stay on safer side accept guest post only from well known guest bloggers or from any other blogger friends.
Check if the guest post follows your guest posting guidelines?
If you are accepting guest posts on your blog then you must be having a guest posting guidelines on your site. Such as we are having Guest posting guidelines for techtricksworld.
If you don’t have any guidelines yet on your blog then start writing today. If you are already having then check the posts you get as guest posts whether they fulfill those guidelines.
If they don’t follow your guidelines just drop it. No need to reply everyone the same thing that “Please go back to read our guest posting guidelines”.
I get so many guest posting offers on daily basis and reply to all of them that “please read our guest posting guidelines and then come up with your post” but can you believe it they come up with their post and write there “I have read your guidelines and as per that here is my post attached”.
I become happy at times as someone is reading our guidelines but again as I start reviewing what I find that only 2-3 points are followed and rest are not. Now If I again reply them then they will again do a little change and this process will keep on going for 1-2 days. So its better to drop that guest blogger’s posts who don’t follow the guidelines even after telling them.
It seems a bit rude but If the guest blogger cannot devote 5 minutes for reading the guidelines then no need to reply back to them. If a guest blogger is really genuine then he/she must read the guidelines and then come up with post.
Check If the post is Self promotional?
At times you will face few guest bloggers who come up with a post which is written only to promote their brand or product only. They don’t add value to your blog even. Accept only those posts which can add value to your blog and relevant to your blog’s niche.
These are the safety points while accepting guest posts but I suggest one more thing that to post guest posts in a little quantity. Don’t do too much because if you keep on posting only guest posts then your own voice will be missing on your own blog which is not a good sign.