As said everywhere that SEO has been changed a lot in the recent years because of frequent algorithm updates of search engines especially the Google. The search giant has completely changed the game of SEO. Gone are the days when having any kind of content on your website and submitting its link in popular web and article directories were quite enough to rank your website on top searches.
Keyword stuffing, frenzy link building, Meta tag spamming and everything worked quite well until Google Panda and Penguin were not born. After they were incorporated with the Google’s search algorithm, millions of websites lost their ranking overnight. Needless to mention what actually Panda and Penguin are for? Because these two are the terms with which every SEO and blogger are familiar. If you still don’t know exactly what they are then read these 2 refernces:
- Google Panda
- Google Penguin
These algorithms further followed by Hummingbird, EMD and few other Algo updates by Google. Google is working constantly on its search algorithm to fight with spam and to provide the best user experience to its audience.
As the algorithms are changing frequently, SEOs have started finding other way of ranking their websites. Many ideas worked and many didn’t! Google is experimenting at their end and website owners/SEOs are also experimenting at their end to rank well.
These experiments have given birth to so many myths which are considered to be legitimate by thousands of people but if you want to stay on safer side and at the same time want better search ranking too then you should stay away from those SEO myths.
One thing you all should know that the most important ranking factor is still the backlinks but at the same time if Google finds you building links to manipulate search engine then it will send you unnatural inbound link penalty thus you have to keep yourself safe while building links for your website. There is no other way out!
Any way coming to the main purpose of this post which is about SEO myths. I am going to list out few of those Myths which you should avoid in 2015:
1. Social Media is the new direct ranking Signal in SEO
There is no truth behind this logic which has been viral everywhere since past year. Social media presence is indeed required for your brand and you should work hard to build a good brand for yourself or your company but if you are doing just because someone told you that social optimization will improve search ranking, then you are doing all wrong.
Google itself denied many times that they don’t use social signals in ranking factor except the personalized search using its own social network Google plus. But when you do a lot of activities on social media which helps you engage with thousands of audience and you build your brand even stronger then this helps you gain links from many web publishers and bloggers which help you in search ranking. To understand this even better read this article on blindfiveyearold.com.
So if you read this carefully you will come to know that social signals have nothing to do directly with search rankings.
2. Link Building is dead or links are not good signal of Google Search Ranking
There are many people around the world in the online business industry think either the link building is dead or links are no longer a good search ranking signal. This is one of the myths which I noticed in 100s of fellow bloggers.
Recommended Reading >> 25 Free Backlink checker tools
This is completely a rumor and nothing else. Backlinks which are also known as inbound links of a website are still the best ranking signal and I don’t think Google is going to stop using them as ranking signals so soon. However, they are working over it to try some strong alternative as ranking factor but for the time being links are valuable.
3. Use Google Adwords for better Google Organic Ranking
I personally heard it many times from different people that paying Google Adwords for ads improves organic ranking in Google.
This is completely a baseless myth because Google adword has nothing to do with Google Organic search. Organic search is free and your website should have quality content, internal linking, better keyword placement within content and quality links in order to grab the higher positions in Google.
4. Guest Blogging is bad for SEO
After the Matt Cutts’ blog post “The decay and fall of Guest blogging for SEO” many bloggers and SEOs stopped doing guest posting because they think that all guest posting is bad and won’t help in SEO anymore.
But if you carefully read the Matt’s post then you will come to know that he said that if you do guest blogging just for the sake of getting backlinks without focusing over quality of the content then it is bad.
Guest blogging is still a great source with which you can brand yourself by publishing your guest posts on popular blogs and news sites. That indirectly gives you many SEO benefits which you don’t even notice at first but it does. Never do guest blogging considering SEO as primary goal.
5. Large number Indexed Pages Helps You Rank Higher
In the initial days of SEO this worked well as a website with large number of pages performed well as compared to a website with lower number of pages but in the current Google’s age this doesn’t matter at all. Google gives more benefits to a website which has quality.
Google Panda ensures that only those websites perform better which are having quality content regardless of quantity of pages. It’s all about quality not quantity!
Now you have explored these 5 SEO myths which you should avoid in the year 2015. The better way to stay away from these kinds of myths and rumors, only trust the authority websites/blogs rather than believing on anything you read online.
I hope you have enjoyed this article! If yes then please share this post to reach more audiences and if you have not enjoyed then please share your feedback and I love to work upon those Feedback in order to produce even better quality blog posts in future.