Social media trends are emerging fast! A most recent study says that there are 7.2 billion people on the Earth and more than 3 billion of them use internet for different purposes. It is also estimated that nearly 2.1 billion public have social media accounts and 1.7 billion of them stay active in various social networks. Globally, 1.65 billion mobile social accounts are active now! I’m sure that you got amazed with these latest social media statistics 2015.
You may be a blogger, internet marketer or a small business owner who are familiar with the fact that the social media has SEO benefits. But don’t think that the search engine giant, Google consider the social signals for ranking. Yes, Google has denied that the social cues are used in their search algorithm but many case studies have showcased a strong correlation between them.
Whatever it may be! I believe that social media can influence your visibility and social sharing contributes to your brand’s authority. To get more social followers and shares, you need to know the latest social media trends to tag on. Thus, I’m going to discuss some recent social media trends that the bloggers/internet marketers/website owners should learn to tailor their marketing strategies.
5 Blogging Social Media Trends in 2015
Below are the 5 recent social media trends that the bloggers need to know!
1. Videos & Podcasts
Bloggers are becoming online celebrities and gain influence in nice topics through videos and podcasts. They have realized that they can communicate more quickly to their audience through Vlogging and Podcasting and thus producing their own video & audio files to use in their blog. These multimedia content acts as a major content marketing strategy in social media which helps to catch reader’s eye and engage them well.
2. Paid advertising
Social networks are becoming a one-stop-shop to connect with friends and check out the products, audience, campaigns and so on. Moreover, the social platforms can be effectively used to improve the brand awareness, target & engage the audience and measure performance as well. Thus, bloggers show a keen interest in paid social media advertising to improve their authority and hold the followers attention.
Do you think that I misspelled the word “e-commerce”? No! Online commerce in social media can be called as “Scommerce”. Last year, Facebook and Twitter began beta-testing their “Buy” buttons which would allow the users to make a purchase with few clicks and without leaving the network. Through this network-driven sale, bloggers are conducting various social selling experiments and they are able to sell directly with no online store. Hence, Scommerce would give a massive opportunity for the bloggers to get a huge sale for their own/affiliate products.
4. Progress of Image based social networks
Bloggers have started to use image-based social networks like Pinterest and Instagram for picture and feature based social network promoting. They consider that the images are more appealing than plain text to attract social media visitors. Yes, these visual based social networks have ability to deliver more brand engagement than Facebook and Twitter.
5. Social Media Retargeting
Are you puzzling about “Social Retargeting”? You can retarget your lost audience (Visitors who denied to purchase your product/subscribed your blog) through famous social networks like Facebook and Twitter. Retargeting uses cookie technology on the web to analyze the behavior of your visitors. It’s a type of paid advertising in social networks which would improve your brand presence and let you make more blog revenue by retargeting your lost visitors.
Social media trends change the bloggers and digital marketers in 2015 to master a new set of marketing practices and interact well with the customers. Thus they could meet SEO benefits, get backlinks and drive traffic to their blog through various social networks. I didn’t talk about Google Plus as it gonna be decline.
Some social media trends were in full-swing last year and now, new styles are being implemented by to gain new and lost audience as well. There is no doubt that the Twitter, LinkedIn and Instagram have experienced rapid growth, a trend that continues in the year 2015.
I presume that the above discussed 5 social media trends 2015 would likely to create a huge impact in blogging and digital marketing field. What do you think about these trending social activities in blogging? Did I miss to mention any important social media tendency that a blogger should follow? Express your thoughts in comment section.