Imagine you open up a shop in a decently busy area and sell one of the most attractive products. You are so excited about your new business and wait for the customers to come in and the sales to role.
But for your pathetic surprise no one visits your shop. The place is busy and the product you sell is also an attractive one. So you expected that people will rush in to your shop. But that doesn’t happen.
Why? Because, may be you’ve setup the shop in the wrong place or where there are people who are not interested in your product.
This is the concept of targeted traffic.
While the blogosphere is all crowded and the niche you’ve chosen is also very busy, this is why you might not be getting traffic and conversions.
Oh wait, there’s one more thing. You could even get a big group of people to visit your shop. But no one will buy from you if the people who visit your shop are not actually looking for the product you are selling. They might just casually visit your shop (blog) to pass their time, but will not take any action.
So why should you worry about targeted traffic?
Coz all the other traffic will be useless and may be it will add to the numbers. You will not get clients, conversions or any other use out of that traffic!
Let’s see how we can aim at targeted traffic:-
Do keyword research
When I say this, most of you might put on your SEO cap. Don’t. Keywords are not only for SEO. They help you to find out what your target prospects/readers/audience are actually looking for.
Doing keyword research tells you exactly what your audience need; their problems, their issues and the stuff they struggle with.
Make it a habit to do keyword research quite regularly and especially, go for the long tail keywords. By doing keyword research you can by pass all the guess work and deliver what your audience want.
If you give them what they want, they’ll surely seek you – this is one of the best ways to get targeted traffic.
Market your blog to the right people
Blog marketing is one of the crucial elements with blogging success. After all, creating blog content will only have its value if it reaches the right person.
Marketing does just that. It spreads the word about your blog. It tells people that your blog exists. Bloggers adopt various ways to spread the word about their blogs –
(i) social media, (ii) guest blogging, (iii) blog commenting, (iv) paid advertising, what not! But what if the wrong person is hearing about your blog?
Also take note of the following questions:
(i) Is your list clean? Do you have only people who are interested in the topic you talk about and who are interested in taking action?
(ii) Similarly, is your twitter following / Facebook fans list targeted?
You should analyze your list, and social following once in a month and weed out those who are not targeted audience.
Guest blog on popular blogs in your niche
Guest blogging is an amazing way of gaining targeted blog readers, only if done right. Again, if your purpose is just to build links you can guest post on blogs at any niche.
But if you want to gain attention of targeted readers, you should then seek out blogs that share similar audience like you and talk about similar topics.
Make friends with your competitors
There are no competitors actually. Go make friends with your fellow bloggers. You should not think about beating them in the competition. Rather, think about helping each other and growing together.
Your fellow bloggers (in your niche) can help you with promoting your posts, offers, products, launches etc. and you can return the favor. This way both of you get double exposure and a nice chance to gain targeted visitors.
Do you aim merely on traffic or targeted traffic? What ways you adopt to gain targeted visitors to your blog?
If you’re wondering whether you can actually make money online, Jane has the answer. She shares cutting-edge, no fluff, blogging tips at her blog Problogging Success.