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How Google’s Design Is Dictated by Dollars


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Did you know that Google users open more websites and receive higher quality search results when they use longer search queries? This information is just one thing Google updates its search algorithm to include.

Sorting through the millions of millions of webpages takes a significantly large search system and relies on an important algorithm. Small changes to the system can mean severe consequences for websites barely hanging onto the first search page of results. Over 95% of all Internet traffic is conducted off of the first search page alone. Additionally, traffic drops almost 140% from the 10th search result to the 11 th search result.

The Panda update in 2011 has begun to increase the number of quality results that appear in top results. Furthermore, the most recent Penguin update continues Google’s trend of high-quality result refinement. With the update, Google penalizes websites with low-quality links or paid links.

Staying relevantly placed on the first page of search results can cost companies millions of dollars. In 2011, Google reported income exceeding $37 billion from advertising fees due to companies’ strong desires to remain among the first page of results. This income figure is only expected to rise with the continuance of Google’s updates.

How Google’s Design is Dictated by Dollars [Infographic] by Virtual Hosting

Filed in: Google

5 Responses to "How Google’s Design Is Dictated by Dollars"

  1. Needless to add, your post always be very educating for me. keep up the good work for yourself and for us. Thanks bro..

  2. Adrian Lucernas says:

    Nice post! Well yes I agree with your about google changing it’s search results. There also reason that google is work to make more money from advertisers and also on the other hand it’s working to provide quality results.

    Thanks for sharing!
    Adrian Lucernas recently posted…Why It Is Important To Think Content Strategy As Social Media StrategyMy Profile

  3. Well now a days google only required quality and for that it does not mean about the content and quality optimization it mean making a design which is perfect for the right audience. So you have mentioned really great in your infographics.
    safira jorge @ entrepreneur, recently posted…What’s in Store for the Payment Processing Industry?My Profile

  4. Bhavesh says:

    Hey Aatish,

    As always your post is superb. Day by day Google improve their algorithm for a better quality. This is perfect post to get more information.

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