Did you know that Google users open more websites and receive higher quality search results when they use longer search queries? This information is just one thing Google updates its search algorithm to include.
Sorting through the millions of millions of webpages takes a significantly large search system and relies on an important algorithm. Small changes to the system can mean severe consequences for websites barely hanging onto the first search page of results. Over 95% of all Internet traffic is conducted off of the first search page alone. Additionally, traffic drops almost 140% from the 10th search result to the 11 th search result.
The Panda update in 2011 has begun to increase the number of quality results that appear in top results. Furthermore, the most recent Penguin update continues Google’s trend of high-quality result refinement. With the update, Google penalizes websites with low-quality links or paid links.
Staying relevantly placed on the first page of search results can cost companies millions of dollars. In 2011, Google reported income exceeding $37 billion from advertising fees due to companies’ strong desires to remain among the first page of results. This income figure is only expected to rise with the continuance of Google’s updates.