The most important goal of the webmaster is to increase the traffic of his website. Nowadays there are two main approaches to promote your resource: using Facebook or using SEO technologies. Both of approaches can lead you to success; however combination of these methods can lead to the best performance of your website.
SEO Promotion Pros.
A regular user that is interested in any sort of information or product will make a request through a search engine (Google, Yahoo, whatever). For example, if you are an owner of the website devoted to the Hi-Tech news, you should choose suitable keywords such as “news hi-tech”, “iOS updates”, etc. Such a strategy would increase your website ranking in the Google list rapidly and provide high rate of traffic.
However, using keywords is not the only way to promote your site. Search engines also pay attention to the link building. The less complicated is the path to the page, the more chances it has to appear in the first places of the Google ranking list.
Advanced webmasters also consider the semantic core of their text content. If it is relevant to the text keywords there are even more chances to reach the first places of the Google rank list. Some of the webmasters also buy permanent links in order to increase their traffic.
At last, the best way to promote your site is to provide unique and useful content. Due to the fact that Google Algorithms like Penguin and Panda are devoted to provide the best opportunities for the sites with useful and unique content it is better to make these factors priority when running the website.
SEO Promotion Cons.
Although SEO promotion can make your site successful you should be very careful using its possibilities. Some of the webmasters use so called “black hat” methods of SEO promotion which automatically excludes their sites from the Google rank lists when noticed. If you do not want to lose your results in the long-term prospective it is better to avoid using these methods no matter how attractable it is. One of the most common mistakes among webmasters is overfilling the text content with the keywords. If the number of key words is too high the text is being automatically excluded from the search results.
Facebook Marketing Pros.
It is known that the Facebook is the most popular social network all over the world (more than 1 billion users). So, ignoring the possibilities it offers is the biggest mistake the webmaster can make no matter what kind of website you are running. Whether you are offering a qualitative content or a good product there is no way there won’t be people interested in it among the users of the Facebook.
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Properly realized Facebook community of your company can result in rapid increase of sales, increase of your brand popularity or reputation improving. However, the owner of the community should be aware that an inappropriate running of the community can lead to the opposite result. Negative comments on the board of your community, wrong positioning of the company or poor content management can spoil your company reputation. It is useful to consider the DELL Company example. With the help of the Facebook community the company has increased its sales in several times. That’s why, also you do not need to pay for hosting, website development and SEO promotion of the page you should still think of hiring the SMM(Social Media Marketing) administrator which will make your company appearance on the Internet one of the reasons of its success.
Combination of the Facebook Marketing and SEO Promotion
Each of the approaches has pros and cons and can help you to promote your website on the Internet. Now, think about the possibility to combine these approaches. Facebook offers you an advanced targeting system while SEO optimization provides your website with interested in your product customers. Combination of these methods allows you to get almost 100% result (in case if you have chosen an appropriate strategy).
In contrary, ignoring any of these approaches will surely lead to the loss of business. Considering that both of methods are less more expensive than other ways of marketing (TV-advertisements, billboards, etc.) and are much more effective (there are no boundaries on the Internet) it would be unreasonable to ignore such an opportunity to develop your business.
This article was written by Andrew Smith. He enjoys writing about SEO, social media and IT technologies. His career was started as SEO Manager and writer in QArea Company where he works till present.