Joomla is a powerful and big-named platform that suits the business needs of everyone. Developing a site on any platform won’t bring in rich profits instantly. Different factors have to be taken into account when it comes to designing a money-making website. Of them, Search Engine Optimization occupies the center stage. SEO, as it is shortly called, cannot be overlooked as without it any website won’t be able to fare well in the online community. So, learning the tricks and trades of the SEO aspects would be of great help to improve your Joomla business website. Here I have decided to throw spotlight on some of the SEO tips and extensions for converting your website to a search engine-friendly one.
Understand the basic elements of SEO and design your website accordingly to acquire maximum benefits.
Keyword Research and Use:
It becomes important to decide a perfect keyword that clearly represents your products. It takes a brief stint of research to find one. You will be asking for trouble in case of picking an irrelevant keyword which doesn’t match your products or services. In addition, inclusion of keywords in the title tag plays a crucial role. It is the keyword which is going to be searched by users, so pay necessary attention before selecting one for your business.
Anchor Text and Internal Linking:
Most of the times keywords are the anchor texts! Each and every page of your website will have high-quality content comprising the keywords, which we call anchor texts. It becomes highly necessary to interconnect the pages using the anchor texts on each page. The link from one page to another via anchor texts is a best way to get your web pages indexed by search engines.
Check the number of external links that are directed to your site. The more the sites linked to your site, the more the traffic will be. Regularly updating the content is the best idea to gather a maximum outbound links. With more number of pages and content, you could really demonstrate all your products quite easily.
Meta Tags and Description:
They play a pivotal role in the improvement of businesses. The Meta tags and Meta descriptions should clearly stand for your products. Incorporating poor meta tags and descriptions would obviously bring down the visibility of the search engines as most search engines look out for the meta tags to fetch the site from. So, if you want your Joomla site to be indexed on the top 10 search engine result pages, opt for specific meta tags and description very related to your product.
Keywords in Body:
For the internal links to work well, the keywords have to be properly placed inside the body of the article. Having too much of keywords in the article body as well as less keywords would bring down the visibility of your site in the search engines. Select the primary and secondary keywords based on the competition and ranking to make your website get indexed in the search engines effectively.
Though, there are plenty of SEO aspects that need to be discussed I just want to stop with these parameters as they are of paramount importance. I love to help the Joomla site owners with some of the fascinating plugins on implementing which the SEO-related worries will be brought down efficiently.
Some of the popular SEO plugins that optimizes a Joomla website are:
SMS Generator Tag:
Excellent extension as it helps you to add new meta tags while allowing to modify the default one. One of the best features of this plugin is that whatever change you make it won’t be reflected on the core Joomla. But just on the specific tags.
Yet another effective tool for handling meta tags and descriptions without any fuzz. Incorporating this simple tool into Joomla site will help you a great deal when it comes to adding new pages and assigning meta tags to them.
It is the best tool to improve the URL visibility online. The performance of your Joomla URL will be doubled on using this nifty tool. This extension makes your URL search engine-friendly as well. Wonderful tool to have for!
Creating a sitemap and embedding in the site is a crucial part in SEO. Using this intelligent JooMap plugin, create sitemaps effectively and efficiently. Submit the sitemaps in the search engines of different types to acquire maximum traffic.
This plugin comes out with incredible special features. It not only offers SEO features in addition you could carry out a hell a lot of tasks using this incredible extension. Even event management becomes easy in addition to the SEO optimization. Social sharing, joomla video gallery and rating an event are other features that come along with this interesting tool.
I hope all the information provided in this article is of high importance. Develop your site with perfect SEO features to enjoy fruitful gains.
Anusha is an experienced writter and blogger. She has written blogs under the topic Joomla video component. She is interested to share her writings about Joomla and SEO.