The early bird catches the worm.
Navneet Kaushal, the early bird in the field of SEO, did get his due too!
For someone who had to wait for six months to be able to buy his first computer, managing a company which needs 80 full time employees and is handling more than 250 projects is indeed an achievement. This astute young boy managed to scale great heights largely because he realized the tremendous potential of internet marketing and search engine optimization at a time when people were just getting acquainted with these terms.
Little had he imagined at that time that his humble venture (pagetraffic.com) would fetch him worldwide fame and win him the much coveted Red Herring Asia 100 Asia award within a short span of 12 years!!!
For those who do not realize the tremendous potential of SEO, here is a brief list of the various advantages your website would have if you optimized your content for search engines:
* SEO can help you get to the top of search engine rankings.
* It helps create ‘brand awareness’ in the market. And that always helps- even if you are the best in what you do!
* SEO helps drive targeted traffic to websites, and that always helps in getting more clicks- as any website owner would know.
* SEO costs very little as compared to PPC and adwords- probably, a fraction of the cost as compared to the other two techniques listed above.
Quick to realize the tremendous potential of SEO, Navneet Kaushal set up his company pagetraffic.com in 1999. And need we add that he is already a name to reckon with in his chosen field?
“During the last decade, we have helped people launch new businesses as well as raise the bottom line on the existing ones too. We cover the whole range when it comes to site design – small sites, blogs, e-commerce solutions, portals and social networking sites. Then we take them to the market with our comprehensive marketing services that include SEO, PPC and social media marketing”, tells Navneet.
I, personally, look up to young entrepreneurs like him who have the vision to think ahead of their times as a source of great inspiration. Such success stories, even if they can be counted on fingertips, serve to remind you that no dream is too big.
If you are fired by passion and have the necessary expertise, the sky is the limit for you!
Meanwhile, if you are a website owner and not yet using any SEO to promote your website, it is time you realized that doing so can help you get to the top without having to sweat it out.