Internet Marketing consists of Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Content Marketing. Among these parts of Internet Marketing; Social Media Marketing is the most intoxicating tool that supports all other marketing tactic to grow your business in an efficient manner. Before our discussing on core part of Social Media Marketing; let’s discuss how other Internet marketing practices are interrelated to Social media marketing.
Social media marketing that exactly called as Social media optimization and it is abbreviated as SMO. In our general tone, we might say- Social media optimization talks about intensive use of social media communities or platforms to create awareness, buzz and publicity about your brand or product or services. Social media optimization and search engine optimization both have same motive that is to drive traffic to your online stuff like blogs or websites. But social media optimization is related to sharing your stuff on social media sites like Facebook, Twitter, Google +, RSS feeds and Social Bookmarking sites like StumbleUpon, Digg, Delicious, etc. If someone bookmarks your content on social bookmarking or social media sites then you get links from those social media site in search results that combined process is called social media optimization for search engine.
Earlier social media optimization was meant for driving traffic only but now days it helps to increase your search results and helps in search engine marketing. You can engage your followers on business fan page by creating events, campaign, discussion, photo tagging, video sharing, etc. It helps you to get more number of subscribers for Email Marketing and referral customers for Affiliate Marketing. So you got importance of social media marketing in terms of social media optimization. Now let’s take a look on most worthy tips on Social Media Marketing:
1. Facebook
Facebook is the world’s leading social media site having more than 400 million users; it seems like a big nation. It is an exceptional platform to market your products or services at low cost.
Firstly, create an account on Facebook along with your business fan page. Don’t ever put your profile picture on your business fan page; make a logo and upload your logo as fan page profile’s picture. You can also take major advantage of Facebook Cover picture. Here are some quick tips for Facebook Fan page:
- Frequently update your Facebook fan page after updating your blogs.
- Open option to share your content by everyone who liked your page.
- Fill Info menu with all details along with other social media profile like Twitter, LinkedIn, etc.
- Engage your audience by conducting Question-Answer session.
- Start Giveaways, especially for your fan page likers.
- Always give replies to comments and likes on posts.
2. Twitter
Twitter has grown faster in last two years. Twitter is nothing but micro blogging site that offers to tell your feelings in 160 charters. Let’s take a look on quick tips to handle twitter for your business:
- Create an account on Twitter with your brand name.
- Firstly, get maximum Twitter followers. Twiends is the best to get more number of twitter followers in less time. You need to follow others; they will follow you back.
- Make use of Hashtags, when you share something on Twitter.
- ReTweet others user status on twitter.
- Tweet your story on periodic interval of 30 minutes.
- TwitterFeed.Com offers automatic ReTweet among your followers.
3. LinkedIn
LinkedIn is the only social media platform that connects world’s professionals together. LinkedIn have more than 50 million connections of professionals so it is one of the best way to tell about your stuff directly to targeted professionals in your industries. Let’s discuss some more quick tips to use LinkedIn for Social Media Marketing:
- Your LinkedIn profile must be completed to 100%.
- Your LinkedIn profile should be publicly visible.
- Endorse skills of other professionals in your connection.
- Participate in Question & Answer session on LinkedIn.
- You must have personal LinkedIn profile for your business.
- You can add other Social Media profile by using ‘Add an Application’ button.
- Integrate your blog post as well as Twitter feed with LinkedIn.
4. YouTube
YouTube is another social media site, especially dedicated for videos or video marketing. YouTube is also best to get quality backlinks to your blog. Here are some quick tips to use YouTube for social media marketing:
- Firstly create your own channel by assigning your brand name.
- Add your blogs or website link to your profile.
- Set your account to automate sharing by changing Account settings to Activity Sharing.
- Your headline should be one of your keywords under your niche.
- Your headline should be catchy to get clicks.
- Don’t forget to add keyword tags for your videos.
- Write description about video with your keyword along with your blog URL.
- Make basic videos related to your niche; If possible interview biggies in your industry.
5. Business Blog
Blogs are another kind of social media marketing. Blog for your business is best idea to promote your products. Before that buy a domain name for your blog; I must suggest buying domain name based on your brand then choose best blogging platform; I might say WordPress.
Now build better blog by placing social media sharing buttons and update your blog regularly with unique and helpful content. Business blog helps you to make trust among customers.
6. Sharing is Caring
If you really care about your business then you must share other’s helpful stuff and like other’s fan page. By doing so it’ll also help you to get same from others to generate more traffic.
7. Do Comments & Join Conversation
To get more exposure; regularly comments on other blog’s post under your niche and don’t forget to participate in discussions on social media sites. Be sure, discussion should in your niche that leads you to get more customers.
Avinash Mishra is an Engineering Student,Owner of MakeMeNoise. He mainly writes about Make Money Online, SEO, Gadgets & Technology, Network & Security; Also he is interested in Documentary Film making, Painting, Social Work and Social Media..
Avinash – These are some good tips you have here. Yes, most of those social media giants are rocking the world of marketing by creating a niche of their own.
Thanks for the article.
Praveen Rajarao recently posted…Top Shopping Apps For The Holiday Season
Yes, you are right Praveen. As I’ve discussed Social Media sites are the tool for all kind of marketing as well as new tool for Search Engine Optimization, which is free from any algorithm like Panda & penguin.
Thank you for leaving comment here, Stay Connected for more info.
These are one of the best tips I ever read. All at one place but one thing I want to know whether these tips will work for normal websites not blogs?
See Siddhartha, The recent scenario is All websites and blogs directly or indirectly connected to social media sites so don’t get confused. Above mentioned tips are the best tools for marketing and applicable for all kind of websites or blogs.
Great and very informative post about social media. Social media gives businesses large and small an unprecedented opportunity to build community around their business.
Thanks
You are welcome
Yes, Social Media gives great heights to your business (either online or offline) so i’d prefer to use it everywhere.
Thank you for sharing your thought, keep visiting.
A very good and informative post Atish . Definitely worth reading and trying every tip. I’m always looking for new ones
Thanks…
The Marketing Tips you explained in the post is very useful and works great for Bloggers and Websites that inspiring different Topics. YouTube and Facebook has huge Visitors that can take up your Marketing easily.
Not only YouTube and Facebook; If you use other social media sites like Twitter, LinkedIn, StumbleUpon, Diigo, etc then I am damn sure you’ll get huge amount of traffic to your blog along with good search engine rankings as well as backlinks.
Thanks, stay connected for more.
out of all I think youtube and Facebook are the best to market your business. Post is well written though. Thanks Avinash for sharing such great piece of information.
Diana recently posted…Gorgeous Jemma poses beautifully for Boudoir photoshoot by Lisa Burrett
You are welcome, Diana
Yeah, YouTube & Facebook are good but you can also get same advantage from other social media sites like Twitter, LinkedIn and social bookmarking sites.
You can get more advantage from Social Bookmarking sites as compared to Social Networking sites.
Thank you for leaving comment here, Please visit again.
Very neatly n clear written tips related to social media. Hope this is an essential post for the bloggers to promote their websites/blogs to get genuine traffic. Am getting more visitors by sharing my posts in these social media sites and commenting on other blogs. Thanks for sharing the useful information. Am a glad that Avinash wrote this post for techtricksworld.
Nirmala recently posted…Essential oils and its beauty benefits
Welcome Nirmala
As you told that you are sharing your stuff to all social media sites as well as doing comments on all blogs related to your niche; that shows good signal to get your blog up in few months.
Always keep these works at the top, soon you will become successful blogger as well as you’ll get good recommendations in your industry.
I am very glad to write my guest post on Atish bro’s TechTricksWorld; He is a good guy and i’ll highly recommend you to accept him as blogging guru. he is awesome guy and hard worker too. When i started my blogging career, i did my first guest post on this blog too.
Thank you for leaving your comment at MakeMeNoise as well as here, stay connected.
Thanks for your reply Avinash! Will keep my works on top as per ur words. Hey, no need of any recommendations and acceptance, coz Atish is already my blogging Guru. Yes, as u told, he is such a hard working n talented person too. Wishing him to achieve more in the blogging field this year.
Nirmala recently posted…Essential oils and its beauty benefits
Thanks for kind words Guys.
Atish Ranjan recently posted…The Evil eHealth [Infograph]
Hi Atish,
That’s a great post about Social Media. Tons of value here. Social Media is taking the world by storm now and it is very important for everyone to be involved in it.
As you said, Social Media is very important for exposure and for growing any business.
I use Facebook, Twitter, LinkedIn, Google+ and my WordPress blog and they are all working magic for my business.
Thanks for such a great post.
Be Blessed,
Neamat
Neamat Tawadrous recently posted…10 Tips To Make The New Year A Great Year For Your Business!
Thanks to Avinash for doing a great guest post out here for TTW readers. Social media is a great place to promote your business. It is equally help full to gain knowledge.
Atish Ranjan recently posted…The Evil eHealth [Infograph]
Hi – very informative tips, thank you. I’m a bit surprised you don’t mention G+ because some people are saying this is becoming more important than Facebook. I think a lot of people are using Pinterest now, too.
I find the problem is finding the time to keep up with them all!
I entirely agree with your point about sharing by commenting on other people’s blogs – I think that’s so important, to give value and build relationships with other bloggers.
Sue
Sue Neal recently posted…Become a Better Writer in 2013: Two New Year Resolutions to Make it Happen
Hello Sue,
You are quite correct with your points that I didn’t mention G+ and Pinterest. These two Social Media networks are just emerging; I mentioned most existing social media networks.
Soon, I’ll write another article on other social media sites to get more advantage.
Thank you for leaving comment here and special thanks for your hidden question. Stay tuned for my another content on other social media networks.
Hi Atish, Really NIce collection of 7 best Social Media Marketing tips. Thats fact social media marketing gives the business. and social media marketing are greatest methode to get huge traffic and ranking. really your tips are very usefull. sure i will follow and will discusse with my friends. Well thanks for counting me.
Thanks Soniya for your comment. Social media is the need of any online business.
Atish Ranjan recently posted…The Evil eHealth [Infograph]
It is very important to start social media marketing with a goal at hand.The goal should concentrate on increasing brand awareness and building customer loyalty by providing more support.We should not try to benchmark other people’s fans and followers.Finally it is important to concentrate on one or two networks for growth.
Yes, You are right Ryon. We can increase awareness about our stuff. Everyone who is on online business should use Social Media Marketing effectively.
Thank You for leaving comment here, stay tuned for more.
Hi,
Well the social media sites that you have shared are truly great and specially sites such as Facebook and Twitter. It has gained great importance among people. Great tips you have shared. It would surely help. Thanks for the share!!
Hello,
Social Media Sites are really great tool for online business. You are correct with your words. It shows you are more aware about social media sites.
Thank you for leaving comment here, stay connected for more info.
Avinash Mishra recently posted…Happy New Year 2013: MakeMeNoise Blogging Resolution
You missed Google+ . By the way this is a great information to newcomers.
yeah, I missed Google Plus. This time I mentioned only most existing and popular Social Media sites only. I am writing another post on other social media sites so stay tuned here to get information on those social media sites.
Thank You
Dear excellent and very informative post about social media .Social Media is very important for exposure and for growing any business..These are some good tips you have here Social Media gives great heights to your business..
Thanks
Thanks for your complement. Social Media is an important tool to get exposure as well as to get links in search results.
Stay tuned for more.
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
I think that social media is SUPER important in small business, although it’s also important not to just post blog links. Social media is about engaging, not advertising, IMO.
Somewhat you are correct but these days scenario has been changed completely so Social Media has became multi beneficial platform.
Thanks
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
Yeah !!! Social Media could be a great place to submit the blog article. There another social website known as Stumble upon,,, that is also a good place to submit your blog articles. Any one can Instantly gets the visitor on the post article that is submitted to site and it gives you a Direct Traffic for your blog…..
Yeah, you get so many referral traffic from social media sites and it is really interesting to get new connections when someone praise your content on social media sites.
Thank You
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
And why didn’t you mention Google+ and Pinterest, I wonder? I guess that they can also be important and useful for social media marketing
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I’ll mention Google + and Pinterest in second part of this post. I only mentioned most popular social media sites.
Stay tuned for upcoming posts.
Thanks
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
I am concentrating these days on improving my networking skills- Facebook and Twitter are ok but Instagram, Google + I don’t know- I find them a bit unfriendly.
No, those networks are not unfriendly. If you want to use them properly then they can do wonder in your business.
Thanks
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
Very nice post Social Media Sites are really great tool for online business and very important for exposure and for growing any business
Thanks for sharing
You are welcome, yes Social media is a catalyst to grow your site.
Keep visiting.
Avinash Mishra recently posted…Facebook Graph Search- Yet another Search Engine
Social media gives businesses large and small an unprecedented opportunity to build community you get so many referral traffic from social media sites and it is really interesting to get new connections.
Thanks for sharing
Previously, people usually think that to get traffic, we must rank high in search engines. Nowadays, the paradigm shift mentions that to rank high, we must get traffic first. So where do we get traffic first if not from Google? The answer is from social media sites like Facebook, Twitter, Google+ and so on. So its definitely very important to emphasize on social media optimization.